Vaulting Web3 Into the Spotlight

PROJECT OVERVIEW

Working under a Web3 marketing agency umbrella, I was assigned to lead the social media efforts for JPEGvault – a decentralised NFT vaulting protocol aiming to build trust, transparency, and community in the digital assets space. The goal was to revamp their digital identity, increase brand trust, and build hype through compelling social-first campaigns.

Within a few short months, we transformed JPEGvault’s online presence from static to electric. We aligned visuals and voice, structured their content ecosystem, and created scalable frameworks that enhanced both user education and community engagement. Metrics improved across the board, and the client left the engagement happy (and lowkey spoiled).

SERVICES PROVIDED

• 📊 Social Media Strategy
  Developed a full-scale digital playbook, including tone of voice, community engagement strategy, audience persona mapping, SWOT analysis, content pillars, and hashtag research. Every piece was tailor-built for JPEGvault’s mission, market maturity, and community tone.

• ✍️ Content Creation & Visual Design
  Crafted sleek, animated and static social posts using the project’s brand guidelines. Posts included milestone celebrations (like the $1M market cap), feature announcements, event recaps, AMA invites, and campaign teasers. Designed to both educate and entertain, visuals leaned into JPEGvault’s high-tech aesthetic while keeping messaging accessible.

• 📈 Monthly KPI Reports
  Created and presented reporting dashboards to track engagement, reach, follower growth, and campaign ROI. Used insights to adjust post frequency, visual formatting, and content timing – turning the strategy into a living system that evolved alongside the platform’s updates.